Strawberries are where it all began — and they remain at the heart of our business.

During strawberry season in Watsonville, we work directly with family members who manage and operate fields across more than a thousand acres, from Santa Maria in Southern California to the rich soil of Watsonville.

Because of long-standing friendships built over years in the farming community, Rocha Berry now delivers not only strawberries, but also blueberries, blackberries, and raspberries — serving local stores and neighborhoods with fresh, reliable fruit.